Investor Charter IA

Last Updated: 22nd July, 2025

A. Vision and Mission Statements for Investors

Vision

Invest with knowledge & safety.

Mission

Every investor should be able to invest in the right investment products based on their needs, manage and monitor them to meet their goals, access reports, and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser with respect to the Investors

  • Enter into an agreement with the client providing all details including fee details, conflict of interest disclosures, and confidentiality of information.

  • Conduct proper and unbiased risk profiling and suitability assessments.

  • Ensure annual audit of advisory activities.

  • Disclose status of complaints on the website.

  • Display on the website: name, proprietor name, registration type, registration number, validity, contact details, and SEBI Office information (Head/Regional/Local).

  • Employ only qualified and certified employees.

  • Communicate only through official numbers with clients.

  • Maintain records of all advisory interactions, including with prospective clients (before onboarding).

  • Ensure that advertisements comply with SEBI’s Advertisement Code for Investment Advisers.

  • Ensure no discrimination in services provided among clients opting for the same/similar products or services.

C. Details of Services Provided to Investors

(No Indicative Timelines)

Client Onboarding

  • Sharing of the agreement copy.

  • Completion of client KYC.

Disclosures to Clients

  • Full disclosure of business, affiliations, and compensation in the agreement.

  • No access to client’s accounts or holdings.

  • Disclosure of risk profile and any conflicts of interest.

  • Disclosure of the extent of use of Artificial Intelligence tools in advisory services.

Advisory Services

  • Provide investment advice based on client’s risk profile and suitability.

  • Treat all advisory clients with honesty and integrity.

  • Disclose all material facts like risks, obligations, and costs.

  • Offer guidance and caution notices for complex and high-risk products/services.

  • Maintain confidentiality of client information unless legally required or with specific client consent.

  • Disclose service timelines and ensure adherence to them.

D. Grievance Redressal Mechanism and How to Access It

1. Lodging a Complaint with the Investment Adviser

Investors may approach the Investment Adviser directly. Grievances must be resolved within 21 days of receipt.

2. Filing a Complaint on SCORES or IAASB

i. SCORES 2.0 (SEBI’s web-based grievance redressal portal):
🔗 https://scores.sebi.gov.in

Complaint Review Levels:

  • Level 1: Designated body (IAASB)

  • Level 2: SEBI

ii. Email: Investors can also send their grievance to the designated email ID of IAASB.

3. SMARTODR Platform

If not satisfied with the above resolution, investors can file on SMARTODR for online conciliation or arbitration.

4. Physical Complaint Submission

Address:
Office of Investor Assistance and Education
Securities and Exchange Board of India
SEBI Bhavan, Plot No. C4-A, ‘G’ Block
Bandra-Kurla Complex, Bandra (E),
Mumbai - 400 051

E. Rights of Investors

  • Right to Privacy and Confidentiality

  • Right to Transparent Practices

  • Right to Fair and Equitable Treatment

  • Right to Adequate Information

  • Right to Initial and Continuing Disclosure

    • Including statutory and regulatory disclosures

  • Right to Fair & True Advertisement

  • Right to Service Parameters and Turnaround Times

  • Right to Be Heard & Receive Satisfactory Grievance Redressal

  • Right to Suitability of Financial Products

  • Right to Exit from Financial Products/Services (as per the agreement)

  • Right to Clear Guidance and Caution for High-Risk Products

  • Additional Rights for Vulnerable Consumers

    • Access to services in suitable formats (e.g., for differently abled)

  • Right to Provide Feedback

  • Right Against Coercive or One-Sided Agreement Clauses

F. Expectations from Investors (Responsibilities of Investors)

✅ Do’s

  1. Deal only with SEBI-registered Investment Advisers.

  2. Verify the registration certificate and SEBI registration number.

  3. Pay only advisory fees, through banking channels, and maintain signed receipts.

    • Use CeFCoM if opted by the adviser.

  4. Insist on a risk profile assessment before accepting advice.

  5. Ask relevant questions and clear doubts before acting on advice.

  6. Evaluate risk-return, liquidity, and safety before investing.

  7. Ensure terms and conditions are signed, stamped, and understood.

  8. Stay vigilant in all transactions.

  9. Approach the right authorities for grievance redressal.

  10. Report advisers offering assured/guaranteed returns.

  11. Know your right to exit, seek clarity, and provide feedback.

  12. You are not bound by any clause violating regulatory provisions.

❌ Don’ts

  1. Don’t fall for stock tips disguised as investment advice.

  2. Never provide funds for investment to an Investment Adviser.

  3. Don’t believe promises of exorbitant or assured returns.

  4. Avoid acting on market rumours or flashy advertisements.

  5. Do not rely solely on phone calls or messages for advice.

  6. Don’t act just because of repeated sales messages.

  7. Avoid being lured by discounts, gifts, or limited-time offers.

  8. Never invest in products beyond your risk appetite or goals.

  9. Do not share login credentials of trading, demat, or bank accounts.